red logoThere I am sat at my desk with my pret coffee and no doubt some cheese laden pastry feeling like death after spending the evening in Soho having a few glasses of Sancerre when the most wonderful e-mail pops into my inbox from a lovely editor at Red online. I’ve always been a huge fan of Red Magazine as every month they create the ultimate lifestyle publication showcasing beautiful fashion, mouth watering recipes and of course inspirational interiors which I do nothing but lust after, so when I was asked to take part in an interview they were planning for their interiors section on how to ‘Master Interiors on Instagram’ I instantly said yes. For me instagram has become such a key tool for anyone wanting to start or push their  business especially in the creative sector,  I’ve not been in this scary styling game long so essentially Instagram has been my portfolio up until now. Yes my account may be lots of images of small vignettes created around the house on a Saturday morning whilst watching Rachel Khoo on the box  or me endlessly posting interiors schemes that I’ve seen online and can’t stop thinking about,  but in the end you finish with an array of images showing progression in your ability to edit and develop your own style and tastes whilst presenting your ability to be diverse when it comes to what could be potential commisioned projects.

A shot i took in Wren Home on Lambs Conduit Street, London. Check out their Instagram account at @WrenHome

A shot I took in Wren Home on Lambs Conduit Street, London. Check out their Instagram account at WrenHome

When I first downloaded instagram it was more of a vanity project, taking photos of myself and friends at lovely restaurants and bars or of course the standard sunset or skyline shot, but I soon realised the power of this app. Not only is it great for the odd flirtation (just saying) it is also an incredible networking tool, I have met and am now in contact with hundreds of people in the interiors industry from photographers, designers, stylists, PR’s and retailers all of which all are now significant entries in my address book and many of which I am no in regular contact with. As soon as your account is up and running everyone has the ability to click onto your profile and see your work as well as a short bio and contact details, it’s maximum exposure for minimum effort so get to it and start snapping, but don’t forget to hashtag for your life as this will allow people to search through endless images relating to that category. #Interiors may be a good start.

If you’re still not sure if Instagram is for you then here are a few of my favourite accounts to follow which will be sure to get your creative juices flowing 1.MademoisellePoirot 2. WorkshopLiving 3. PipMcCormac 3.DesignHunter_UK 4. VineStreetVintage 5.CerealMag 6.QuinceBrighton 7.MagazineBrighton 8.RoseUniacke 8.WrenHome 9.BenPentreath 10.LukeEdwardHall

A beautiful shot from the Instagram account of MademoisellePoirot

A beautiful vignette from the Instagram account of MademoisellePoirot

You can find the full Red online interview here and below are a few of my top tips on ‘Matering Interiors on Instagram’

1. Use different heights and layers in your shots, to create texture and interest. I like using breadboards and baskets for this – if there’s lots of different layers, then every time you come to look at the photo, you notice a little something else – plus, you get depth and space awareness.

2.I love using flowers. I often use neutral tones, so that touch of colour adds a bright spark to a photo. If you’re photographing a room with hard edges or dark woods, it adds texture and a dash of the romantic, and stops things looking too 2D. They might not be massively practical for everyday, but they’re always inspiring,

3. I like to take shots in the morning light, as it’s when I think it’s the best. When you’ve got a lovely light, you’ll find you rely on filters less: you can play with brightness or saturation a lot more – the latter is great for teasing out the tones of wooden furniture. If I do use filters, I tend to go for Mayfair or Valencia – I find they’re good for bringing out the gold and copper tones in antique finds.

4. I use a grey filter if the light isn’t great – it means the photo can still be useable. If I’m taking a shot of something like a picture frame, I’ll use black and white, to encourage the viewer to focus on the shape, rather than the colours – you also get that sense of drama added; a sort of Miss Havisham look.”

For more great interiors inspiration take a look on Red online

You can follow me on Instagram at The_Interiors_LAB and on Twitter @TheInteriorsLAB